{"id":1764,"date":"2025-04-03T12:36:47","date_gmt":"2025-04-03T12:36:47","guid":{"rendered":"http:\/\/ecostars.ai\/politica-de-privacidad\/"},"modified":"2026-10-25T10:42:04","modified_gmt":"2026-10-25T10:42:04","slug":"politica-de-privacidad","status":"publish","type":"page","link":"https:\/\/ecostars.ai\/es\/politica-de-privacidad\/","title":{"rendered":"Pol\u00edtica de Privacidad"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-aee62b30 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-f175dd8c\"><h1 class=\"uagb-heading-text\">Pol\u00edtica de Privacidad y Pol\u00edtica de cookies<\/h1><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-3c0c7b10 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<p class=\"wp-block-paragraph\" id=\"h-quien-es-el-responsable\"><strong>QUI\u00c9N ES EL RESPONSABLE<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ECOSTARS ESG AI, S.L. (CIF B06932792), con domicilio en Calle O\u2019Donnell 11, 28009 Madrid, Espa\u00f1a, es el responsable del tratamiento de los datos personales recogidos a trav\u00e9s de ecostars.ai, forms.ecostars.org y la plataforma Ecostars.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contacto: privacy@ecostars.org.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-para-que-usamos-tus-datos-base-juridica-y-conservacion\"><strong>PARA QU\u00c9 USAMOS TUS DATOS, BASE JUR\u00cdDICA Y CONSERVACI\u00d3N<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Finalidad<\/th><th>Base jur\u00eddica<\/th><th>Conservaci\u00f3n<\/th><\/tr><tr><td>Responder consultas y solicitudes de demo<\/td><td>Aplicaci\u00f3n de medidas precontractuales a petici\u00f3n tuya (art. 6.1.b RGPD)<\/td><td>Hasta resolverlas, m\u00e1s 9 meses<\/td><\/tr><tr><td>Prestar la certificaci\u00f3n, las evaluaciones y la plataforma<\/td><td>Contrato (art. 6.1.b); para los usuarios invitados por su organizaci\u00f3n, el inter\u00e9s leg\u00edtimo de nuestro cliente y el nuestro en dar a su personal el acceso contratado (art. 6.1.f). Los datos cargados por los hoteles que se registran en la plataforma Ecostars son confidenciales, de forma que no podr\u00e1n hacerse p\u00fablicos datos como son la ocupaci\u00f3n o el total de los consumos. En cualquier caso, s\u00ed se consideran datos p\u00fablicos la propia certificaci\u00f3n Ecostars, as\u00ed como los \u00f3rdenes de magnitud derivados de los ratios calculados con los datos provistos (nunca los propios datos directamente), tales como \u00f3rdenes de magnitud de la huella CO2 o los consumos b\u00e1sicos.<\/td><td>Mientras la cuenta est\u00e9 activa, m\u00e1s 180 d\u00edas. Cualquier hotel puede renunciar a su certificaci\u00f3n Ecostars en cualquier momento, de forma que los datos asociados al hotel ser\u00e1n borrados, quedando su perfil como si nunca hubiera aplicado a nuestro certificado o provisto dato alguno.<\/td><\/tr><tr><td>Proteger nuestra web y plataforma frente a ataques y usos indebidos<\/td><td>Inter\u00e9s leg\u00edtimo en mantener seguros nuestros sistemas y los datos de los usuarios (art. 6.1.f)<\/td><td>6 meses<\/td><\/tr><tr><td>Medir el uso de nuestra web y plataforma mediante cookies<\/td><td>Consentimiento (art. 6.1.a)<\/td><td>Ver \u00abCookies\u00bb m\u00e1s abajo<\/td><\/tr><tr><td>Enviar la newsletter Matter<\/td><td>Consentimiento (art. 6.1.a)<\/td><td>Hasta que te des de baja<\/td><\/tr><tr><td>Informar a los clientes sobre servicios similares<\/td><td>Inter\u00e9s leg\u00edtimo en informar a los clientes actuales sobre servicios similares a los que han contratado (art. 6.1.f; art. 21.2 LSSI-CE)<\/td><td>Mientras seas cliente, m\u00e1s 9 meses, o hasta que te opongas<\/td><\/tr><tr><td>Organizar eventos, webinars y concursos<\/td><td>Las condiciones de inscripci\u00f3n o las bases del concurso que aceptas (art. 6.1.b)<\/td><td>12 meses despu\u00e9s del evento<\/td><\/tr><tr><td>Publicar perfiles p\u00fablicos de hoteles<\/td><td>Inter\u00e9s leg\u00edtimo en ofrecer una base de datos p\u00fablica sobre la sostenibilidad de los hoteles (art. 6.1.f)<\/td><td>Mientras exista el perfil<\/td><\/tr><tr><td>Gestionar candidaturas de empleo<\/td><td>Aplicaci\u00f3n de medidas previas a un contrato laboral a petici\u00f3n tuya (art. 6.1.b); consentimiento para conservar tu CV para futuros procesos (art. 6.1.a)<\/td><td>Hasta que termine el proceso, m\u00e1s 6 meses con tu consentimiento<\/td><\/tr><tr><td>Gestionar clientes, proveedores y facturaci\u00f3n<\/td><td>Contrato (art. 6.1.b); inter\u00e9s leg\u00edtimo en mantener la relaci\u00f3n con la organizaci\u00f3n para la que trabajas (art. 6.1.f; art. 19 LOPDGDD); obligaciones fiscales y contables (art. 6.1.c)<\/td><td>Mientras dure la relaci\u00f3n y, despu\u00e9s, 6 a\u00f1os (art. 30 del C\u00f3digo de Comercio)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tras cada plazo, los datos se bloquean y se conservan solo para atender posibles reclamaciones: 3 a\u00f1os en materia de protecci\u00f3n de datos (art. 72 LOPDGDD) y 5 a\u00f1os para reclamaciones contractuales (art. 1964 del C\u00f3digo Civil). Despu\u00e9s se eliminan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si tu organizaci\u00f3n te invita a la plataforma, nos facilita tu nombre, email profesional y cargo. Los perfiles p\u00fablicos de hoteles se elaboran a partir de fuentes p\u00fablicas y contienen datos de contacto profesionales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-que-datos-debes-facilitarnos\"><strong>QU\u00c9 DATOS DEBES FACILITARNOS<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Cu\u00e1ndo<\/th><th>Datos obligatorios y por qu\u00e9<\/th><th>Si no los facilitas<\/th><\/tr><tr><td>Consultas y solicitudes de demo<\/td><td>Nombre, email profesional y empresa, para responderte<\/td><td>No podemos responderte ni organizar una demo<\/td><\/tr><tr><td>Certificaci\u00f3n, evaluaci\u00f3n y plataforma<\/td><td>Datos de contacto y los datos del hotel que utiliza el servicio, como requisito contractual<\/td><td>No podemos prestar el servicio<\/td><\/tr><tr><td>Eventos y concursos<\/td><td>Los campos marcados como obligatorios, para inscribirte<\/td><td>No puedes participar<\/td><\/tr><tr><td>Newsletter Matter<\/td><td>Email, para envi\u00e1rtela<\/td><td>No la recibir\u00e1s<\/td><\/tr><tr><td>Candidaturas de empleo<\/td><td>Datos de contacto y CV, para evaluarte<\/td><td>No podemos tener en cuenta tu candidatura<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-quien-recibe-tus-datos\"><strong>QUI\u00c9N RECIBE TUS DATOS<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No vendemos datos personales. Solo los reciben:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>proveedores de servicios que act\u00faan por nuestra cuenta como encargados del tratamiento (art. 28 RGPD): alojamiento e infraestructura en la nube, email y newsletter, CRM, anal\u00edtica, servicios de IA y herramientas de soporte<\/li>\n\n\n\n<li>los administradores de tu organizaci\u00f3n, si tu cuenta en la plataforma pertenece a ella<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Estos proveedores tratan datos fuera del Espacio Econ\u00f3mico Europeo (EEE):<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Proveedor<\/th><th>Pa\u00eds<\/th><th>Garant\u00eda<\/th><\/tr><tr><td>HubSpot, Inc. (CRM y anal\u00edtica web)<\/td><td>Estados Unidos<\/td><td>Marco de Privacidad de Datos UE-EE. UU., decisi\u00f3n de adecuaci\u00f3n de 10 de julio de 2023<\/td><\/tr><tr><td>[Otro proveedor fuera del EEE, p. ej. servicios de IA, o eliminar esta fila]<\/td><td>[Pa\u00eds]<\/td><td>[Garant\u00eda]<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes solicitar una copia de estas garant\u00edas en privacy@ecostars.org.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-tus-derechos\"><strong>TUS DERECHOS<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes acceder a tus datos, rectificarlos, suprimirlos o solicitar su portabilidad, limitar su tratamiento u oponerte a \u00e9l, y retirar tu consentimiento en cualquier momento sin que ello afecte al tratamiento anterior. Escribe a privacy@ecostars.org. Tambi\u00e9n puedes presentar una reclamaci\u00f3n ante la Agencia Espa\u00f1ola de Protecci\u00f3n de Datos en <a target=\"_blank\" rel=\"noopener\" href=\"http:\/\/www.aepd.es\">www.aepd.es<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-decisiones-automatizadas\"><strong>DECISIONES AUTOMATIZADAS<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No tomamos decisiones basadas \u00fanicamente en el tratamiento automatizado que produzcan efectos jur\u00eddicos sobre ti o te afecten de forma similarmente significativa. Si aceptas las cookies de marketing, HubSpot vincula las p\u00e1ginas que visitas con tu ficha de contacto, si nos has facilitado tus datos, para adaptar nuestras comunicaciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-cookies\"><strong>COOKIES<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las cookies son peque\u00f1os archivos que una web almacena en tu dispositivo para recordar informaci\u00f3n sobre tu visita. Las cookies funcionales son necesarias para que la web funcione y no requieren consentimiento (art. 22.2 LSSI-CE); el resto solo las usamos si las aceptas.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Cookie<\/th><th>Proveedor<\/th><th>Finalidad<\/th><th>Tipo<\/th><th>Duraci\u00f3n<\/th><\/tr><tr><td>cmplz_banner-status, cmplz_consented_services, cmplz_policy_id, cmplz_functional, cmplz_preferences, cmplz_statistics, cmplz_marketing<\/td><td>Ecostars (Complianz)<\/td><td>Guardar tus preferencias de cookies<\/td><td>Funcional<\/td><td>365 d\u00edas<\/td><\/tr><tr><td>wp-wpml_current_language, wpml_browser_redirect_test<\/td><td>Ecostars (WPML)<\/td><td>Recordar tu idioma y comprobar que las cookies funcionan para la redirecci\u00f3n de idioma<\/td><td>Funcional<\/td><td>Sesi\u00f3n<\/td><\/tr><tr><td>_icl_visitor_lang_js<\/td><td>Ecostars (WPML)<\/td><td>Guardar el idioma de tu navegador para mostrarte la web en \u00e9l<\/td><td>Funcional<\/td><td>1 d\u00eda<\/td><\/tr><tr><td>__cf_bm<\/td><td>HubSpot, a trav\u00e9s de Cloudflare (<a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/legal.hubspot.com\/privacy-policy\">pol\u00edtica de privacidad<\/a>)<\/td><td>Distinguir personas de bots para proteger los servicios de HubSpot<\/td><td>Funcional<\/td><td>30 minutos<\/td><\/tr><tr><td>__hstc, hubspotutk<\/td><td>HubSpot (<a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/legal.hubspot.com\/privacy-policy\">pol\u00edtica de privacidad<\/a>)<\/td><td>Reconocerte entre visitas y, si nos has facilitado tus datos, vincular tus visitas a tu ficha de contacto<\/td><td>Marketing<\/td><td>6 meses<\/td><\/tr><tr><td>__hssc, __hssrc<\/td><td>HubSpot (<a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/legal.hubspot.com\/privacy-policy\">pol\u00edtica de privacidad<\/a>)<\/td><td>Contar visitas y detectar nuevas sesiones<\/td><td>Estad\u00edsticas<\/td><td>30 minutos (__hssc), sesi\u00f3n (__hssrc)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Los proveedores externos usan sus cookies conforme a sus propias pol\u00edticas de privacidad, y cualquier transferencia fuera del EEE est\u00e1 cubierta seg\u00fan lo indicado en \u00abQui\u00e9n recibe tus datos\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nuestro banner te permite aceptar, rechazar o elegir las cookies por categor\u00eda. Puedes cambiar o retirar tu consentimiento en cualquier momento desde \u00abActualizar preferencias de cookies\u00bb, en el pie de la web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-otros\"><strong>OTROS<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Enlaces a terceros<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta web puede contener enlaces a otros sitios que pueden ser de tu inter\u00e9s. Una vez que hagas clic en estos enlaces y abandones nuestra p\u00e1gina, ya no tenemos control sobre el sitio al que se te redirige y, por tanto, no somos responsables de sus t\u00e9rminos, de su privacidad ni de la protecci\u00f3n de tus datos en esos sitios de terceros. Dichos sitios est\u00e1n sujetos a sus propias pol\u00edticas de privacidad, por lo que te recomendamos consultarlas para confirmar que est\u00e1s de acuerdo con ellas.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pol\u00edtica de Privacidad y Pol\u00edtica de cookies QUI\u00c9N ES EL RESPONSABLE ECOSTARS ESG AI, S.L. (CIF B06932792), con domicilio en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-1764","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pol\u00edtica de Privacidad - Ecostars<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecostars.ai\/es\/politica-de-privacidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pol\u00edtica de Privacidad\" \/>\n<meta property=\"og:description\" content=\"Pol\u00edtica de Privacidad y Pol\u00edtica de cookies QUI\u00c9N ES EL RESPONSABLE ECOSTARS ESG AI, S.L. 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