{"id":3793,"date":"2026-10-29T11:27:09","date_gmt":"2026-10-29T11:27:09","guid":{"rendered":"https:\/\/ecostars.ai\/?post_type=webinar&#038;p=3793"},"modified":"2026-10-29T13:24:55","modified_gmt":"2026-10-29T13:24:55","slug":"foro-sostenibilidad-hotelera-madrid","status":"publish","type":"webinar","link":"https:\/\/ecostars.ai\/es\/webinar\/foro-sostenibilidad-hotelera-madrid\/","title":{"rendered":"Ecostars re\u00fane en Madrid a los l\u00edderes de sostenibilidad de las principales cadenas hoteleras de Espa\u00f1a"},"content":{"rendered":"\n<h4 id=\"h-el-encuentro-celebrado-el-27-de-octubre-congrego-a-mas-de-40-responsables-de-sostenibilidad-del-sector-en-un-formato-de-mesa-redonda-a-puerta-cerrada\" class=\"wp-block-heading\">El encuentro, celebrado el 27 de octubre, congreg\u00f3 a m\u00e1s de 40 responsables de sostenibilidad del sector en un formato de mesa redonda a puerta cerrada.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Ecostars, la plataforma de inteligencia en sostenibilidad y certificaci\u00f3n ESG para el sector hotelero, celebr\u00f3 el pasado 27 de octubre en Madrid la tercera edici\u00f3n de su <strong>Foro de Sostenibilidad Hotelera<\/strong>, donde reuni\u00f3 a los responsables de sostenibilidad de las principales cadenas hoteleras de Espa\u00f1a, as\u00ed como algunas marcas internacionales.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El encuentro, desarrollado en un formato de mesa redonda a puerta cerrada, tuvo como objetivo crear un espacio de confianza en el que los l\u00edderes del sector pudieran mantener conversaciones honestas sobre los principales retos y oportunidades de la sostenibilidad hotelera.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A lo largo de la jornada, los participantes abordaron temas clave para el futuro del sector, entre ellos la eficiencia energ\u00e9tica, la eficiencia h\u00eddrica, la econom\u00eda circular, la responsabilidad social y la gobernanza.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-f3c7a66b wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/10\/Foro-Ecostars-2026-1024x683.jpg ,https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/10\/Foro-Ecostars-2026-scaled.jpg 780w, https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/10\/Foro-Ecostars-2026-scaled.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/10\/Foro-Ecostars-2026-1024x683.jpg\" alt=\"\" class=\"uag-image-3794\" width=\"675\" height=\"449\" title=\"Foro Ecostars 2026\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<h4 id=\"h-principales-conclusiones-del-foro\" class=\"wp-block-heading\"><strong>Principales conclusiones del foro<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">El encuentro dej\u00f3 varias reflexiones compartidas por el conjunto del sector:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El <strong>cambio clim\u00e1tico<\/strong> ha dejado de ser una proyecci\u00f3n para convertirse en una realidad operativa. Los asistentes coincidieron en que fen\u00f3menos como la aparici\u00f3n de demanda de <strong>refrigeraci\u00f3n <\/strong>en zonas tradicionalmente fr\u00edas, o de <strong>calefacci\u00f3n <\/strong>en regiones c\u00e1lidas, est\u00e1n obligando a las cadenas a repensar sus inversiones en climatizaci\u00f3n con criterios geogr\u00e1ficos y clim\u00e1ticos, m\u00e1s all\u00e1 de la categor\u00eda del establecimiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La <strong>gesti\u00f3n del agua<\/strong> se consolida como una de las grandes prioridades, con un enfoque creciente hacia el ciclo h\u00eddrico completo. El sector constata que las mayores oportunidades de ahorro no est\u00e1n \u00fanicamente en el comportamiento del cliente, sino en la detecci\u00f3n de fugas, la reutilizaci\u00f3n de aguas y la eficiencia de las instalaciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La <strong>descarbonizaci\u00f3n <\/strong>avanza como objetivo prioritario, al tiempo que persisten retos importantes en la medici\u00f3n del <strong>Alcance 3<\/strong>, especialmente en la cadena de suministro y las compras, donde se concentra buena parte de la huella del sector y donde la fiabilidad de los datos de proveedores sigue siendo un desaf\u00edo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La <strong>circularidad <\/strong>y la lucha contra el <strong>desperdicio alimentario <\/strong>ganan protagonismo impulsadas por la nueva legislaci\u00f3n, orientando al sector hacia la jerarqu\u00eda de reducir, reutilizar y donar.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">En materia de sostenibilidad, no se compite, se coopera. Los hoteles pueden competir por el cliente, pero el reto clim\u00e1tico es com\u00fan a toda la industria, y el verdadero avance solo llegar\u00e1 trabajando juntos.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Por encima de los temas t\u00e9cnicos, la principal conclusi\u00f3n del foro fue precisamente esa idea compartida por todos los participantes: el verdadero avance del sector solo llegar\u00e1 trabajando juntos, compartiendo lo que funciona y siendo honestos sobre lo que a\u00fan queda por mejorar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El Foro de Sostenibilidad Hotelera de Madrid forma parte de una serie de encuentros que Ecostars organiza en distintos mercados a nivel mundial, con ediciones celebradas en 2026 en Copenhague, Lisboa, Amsterdam, Mumbai, Singapur y Canc\u00fan y pr\u00f3ximas convocatorias previstas para 2027.&nbsp;<\/p>\n\n\n\n<h4 id=\"h-cadenas-y-profesionales-participantes\" class=\"wp-block-heading\"><strong><strong><strong>Cadenas y profesionales participantes<\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">En esta edici\u00f3n participaron los responsables de sostenibilidad y representantes de las siguientes cadenas hoteleras:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jos\u00e9 Luis Galindo, VP Global de Ingenier\u00eda y Servicios de Mantenimiento | <strong>Radisson Hotel Group<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alberto P\u00e9rez, Director de Operaciones de Franquicia | <strong>Wyndham Hotels &amp; Resorts<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Javier Garc\u00eda Romero, Director de Sostenibilidad y Medioambiente EMEA | <strong>Hyatt<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Xisca Stijar, Responsable de Sostenibilidad Operativa | <strong>RIU Hotels &amp; Resorts<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Catalina Alemany, Directora de Sostenibilidad Corporativa y Responsabilidad Social |<strong> RIU Hotels &amp; Resorts<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Laura L\u00f3pez Mingo, Analista S\u00e9nior de Sostenibilidad | <strong>Meli\u00e1 Hotels International<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bel\u00e9n Ju\u00e1rez, Responsable de Sostenibilidad | <strong>Barcel\u00f3 Hotel Group<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Andr\u00e9s de las Heras, T\u00e9cnico del Departamento de Sostenibilidad | <strong>Paradores<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c1lvaro S\u00e1nchez, Director Global de Sostenibilidad e Impacto | <strong>Iberostar Hotels &amp; Resorts<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elena Ruiz, VP de Negocio Sostenible |\u00a0 <strong>Minor Hotels<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mafalda Brilhante, Directora de la Oficina de Sostenibilidad e Impacto |\u00a0 <strong>Pestana Hotels<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marta Castel\u00e3o, Project Manager de Sostenibilidad |\u00a0 <strong>Pestana Hotels<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Carole Gemayel, Directora Corporativa de Medioambiente, Salud y Seguridad | <strong>Rotana Hotels<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Francesca Granato, Coordinadora de ESG | <strong>Alpitour World<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ignacio Filgueiras, Director General |\u00a0 <strong>Alda Hotels<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c1lvaro Armenteros, Director de Transici\u00f3n Digital y Ecol\u00f3gica | <strong>Soho Boutique Hotels<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stuart Boyd, Technical Project Manager y Responsable de Energ\u00eda y Sostenibilidad |<strong> Petit Palace<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Miguel Mart\u00edn, Director de Servicios T\u00e9cnicos y Sostenibilidad | <strong>Petit Palace<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Juan Valent\u00edn, Director Corporativo de Sostenibilidad | <strong>Senator Hotels &amp; Resorts<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gloria Juste, VP de Responsabilidad Social y Sostenibilidad | <strong>Palladium Hotel Group<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enric Almi\u00f1ana, Director de Compras Globales y Sostenibilidad | <strong>Abba Hotels<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Roberto Alonso, Responsable de Compras y Sostenibilidad | <strong>Abba Hotels<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e9sar P\u00e9rez, Director de Calidad | <strong>Vincci Hoteles<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ana Zorita, Directora Corporativa de Desarrollo Humano y Excelencia | <strong>THB Hotels<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suzana Gomercic, VP S\u00e9nior de Operaciones de Resorts en Europa | <strong>Hilton Grand Vacations<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Raquel Canales, Responsable de ESG | <strong>B&amp;B Hotels Espa\u00f1a y Portugal<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daniel Gambarte, Responsable de Sostenibilidad y Responsabilidad Corporativa | <strong>ACHM Hotels by Marriott<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elisa Fern\u00e1ndez, Directora del Departamento de Sostenibilidad | <strong>Casual Hoteles<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elena Mart\u00edn, Directora de Sostenibilidad y Excelencia | <strong>ILUNION Hotels<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Massiel Heredia, Project Manager de Sostenibilidad |<strong> Room Mate Hotels<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luc\u00eda Hern\u00e1ndez, Directora de Producto | <strong>Hoteles RH<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rosa Mar\u00eda Chimeno, Departamento de Sostenibilidad | <strong>Hoteles RH<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jos\u00e9 Dur\u00e1, Departamento de Sostenibilidad |<strong> Hoteles RH<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Theo van Roessel, Responsable de Calidad y Sostenibilidad | <strong>Princess Hotels &amp; Resorts, Islas Canarias<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d3scar Bermejo, Director de Operaciones | <strong>Yurbban Hospitality Group<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marc Rovira, Responsable de Innovaci\u00f3n y Directrices Operativas | <strong>Yurbban Hospitality Group<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sof\u00eda Alonso, Responsable de Calidad y Sostenibilidad | <strong>Hoteles Santos<\/strong><\/p>\n\n\n\n<p 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