{"id":3799,"date":"2026-10-09T14:02:50","date_gmt":"2026-10-09T14:02:50","guid":{"rendered":"https:\/\/ecostars.ai\/webinar\/el-sector-hotelero-del-benelux-va-mas-alla-del-greenwashing-ya-que-los-lideres-dan-prioridad-a-la-sostenibilidad-basada-en-datos\/"},"modified":"2026-10-29T15:21:22","modified_gmt":"2026-10-29T15:21:22","slug":"el-sector-hotelero-del-benelux-va-mas-alla-del-greenwashing-ya-que-los-lideres-dan-prioridad-a-la-sostenibilidad-basada-en-datos","status":"publish","type":"webinar","link":"https:\/\/ecostars.ai\/es\/webinar\/el-sector-hotelero-del-benelux-va-mas-alla-del-greenwashing-ya-que-los-lideres-dan-prioridad-a-la-sostenibilidad-basada-en-datos\/","title":{"rendered":"El sector hotelero del Benelux va m\u00e1s all\u00e1 del \u00abgreenwashing\u00bb, ya que los l\u00edderes dan prioridad a la sostenibilidad basada en datos"},"content":{"rendered":"\n
Una mesa redonda a puerta cerrada pone de manifiesto que hay consenso en materia de reducci\u00f3n del consumo energ\u00e9tico, responsabilidad en la cadena de suministro y transparencia en materia de ESG, en un momento en que el sector pasa de limitarse a hablar de sostenibilidad a emprender acciones cuantificables<\/h4>\n\n
Ecostars, la plataforma de inteligencia en sostenibilidad para hoteles, organiz\u00f3 la segunda edici\u00f3n de su Foro de Hosteler\u00eda Sostenible en la regi\u00f3n del Benelux el 6 de octubre en \u00c1msterdam. El evento reuni\u00f3 a l\u00edderes en sostenibilidad y operaciones de todo el sector hotelero de la regi\u00f3n en una mesa redonda a puerta cerrada centrada en los retos pr\u00e1cticos que plantea impulsar la sostenibilidad en la hosteler\u00eda. <\/p>\n\n
El foro se dise\u00f1\u00f3 como un espacio de confianza para un intercambio franco entre pares en torno a cinco temas principales: eficiencia energ\u00e9tica, eficiencia h\u00eddrica, responsabilidad social, econom\u00eda circular, y gobernanza y presentaci\u00f3n de informes. Los l\u00edderes participantes representaban una muestra representativa del sector hotelero del Benelux, entre ellos Gavin Fraser, director de grupo de Entorno Construido y Sostenibilidad en Sircle Collection<\/strong>; Marc B., de Corendon Hotels & Resorts<\/strong>; Tim Wassenaar, gestor de activos de The July<\/strong>; Amber Westerborg, directora de Sostenibilidad e Impacto de The Social Hub<\/strong>; y Mirjam Kiestra, directora de Sostenibilidad de Stayokay<\/strong>. <\/p>\n\n
Durante la sesi\u00f3n, los participantes hablaron con total libertad sobre las prioridades estrat\u00e9gicas de sus organizaciones. La conversaci\u00f3n puso de manifiesto que el sector se est\u00e1 orientando hacia medidas operativas y cuantificables, en lugar de gestos simb\u00f3licos. <\/p>\n\n
<\/figure><\/div>\n\n
Puntos clave<\/strong><\/h4>\n\n
En cuanto a la energ\u00eda y las emisiones de carbono,<\/strong> la reducci\u00f3n del consumo se perfil\u00f3 como la prioridad principal, seguida de la electrificaci\u00f3n y la eliminaci\u00f3n gradual de las calderas de combustibles f\u00f3siles. <\/p>\n\n
En cuanto a la gesti\u00f3n del agua,<\/strong> los responsables se centraron sobre todo en reducir el consumo, tanto en las habitaciones como en las zonas comunes de mayor uso, como los servicios de restauraci\u00f3n, lo que refleja una creciente importancia que se le da a la eficiencia en las \u00e1reas donde los hoteles consumen m\u00e1s.<\/p>\n\n
En cuanto a la circularidad,<\/strong> un tema recurrente fue la cadena de suministro y la pol\u00edtica de proveedores. Esto pone de manifiesto que cada vez se entiende mejor que la circularidad empieza desde el principio, con las decisiones de adquisici\u00f3n, y no solo en el momento de la eliminaci\u00f3n. <\/p>\n\n
En materia de gobernanza y digitalizaci\u00f3n,<\/strong> la transparencia y la presentaci\u00f3n de informes ESG se destacaron como la prioridad indiscutible, muy por delante del cumplimiento normativo y la automatizaci\u00f3n de procesos. Este hallazgo refleja la presi\u00f3n a la que se enfrenta ahora el sector en el marco de la Directiva de la UE sobre informaci\u00f3n corporativa en materia de sostenibilidad (CSRD), seg\u00fan la cual la divulgaci\u00f3n de informaci\u00f3n cre\u00edble y respaldada por datos se ha convertido en una necesidad empresarial, m\u00e1s que en un simple extra para cuidar la reputaci\u00f3n. <\/p>\n\n
<\/figure><\/div>\n\n
Un sector que est\u00e1 pasando de contar historias a aportar pruebas<\/strong><\/strong><\/strong><\/h4>\n\n
En conjunto, las conclusiones del foro apuntan a que el sector hotelero del Benelux ha dejado atr\u00e1s de forma decisiva la sostenibilidad como simple argumento de marketing. Los l\u00edderes est\u00e1n dando prioridad a aquellas \u00e1reas en las que coinciden las exigencias normativas y la demanda de los hu\u00e9spedes. <\/p>\n\n
El Foro de Hosteler\u00eda Sostenible es la iniciativa comunitaria m\u00e1s destacada de Ecostars, que re\u00fane a l\u00edderes en sostenibilidad de distintos mercados de todo el mundo para fomentar las conexiones y el progreso conjunto. Las ediciones anteriores se han celebrado en toda Europa y m\u00e1s all\u00e1, y el ciclo de 2026 supone una importante expansi\u00f3n internacional de la serie. <\/p>\n\n
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![\"\"](\"https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/10\/IMG_2682-2-edited-1024x768.jpeg\" "\\"IMG_2682")
<\/figure><\/div>\n\n![\"\"](\"https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/10\/IMG_2646-1024x576.jpg\" "\\"Benelux\\"")
<\/figure><\/div>\n\n