{"id":3800,"date":"2026-10-01T13:15:40","date_gmt":"2026-10-01T13:15:40","guid":{"rendered":"https:\/\/ecostars.ai\/webinar\/los-lideres-del-sector-hotelero-del-golfo-abogan-por-un-enfoque-mas-inteligente-y-basado-en-datos-para-una-hosteleria-sostenible\/"},"modified":"2026-10-29T15:21:54","modified_gmt":"2026-10-29T15:21:54","slug":"los-lideres-del-sector-hotelero-del-golfo-abogan-por-un-enfoque-mas-inteligente-y-basado-en-datos-para-una-hosteleria-sostenible","status":"publish","type":"webinar","link":"https:\/\/ecostars.ai\/es\/webinar\/los-lideres-del-sector-hotelero-del-golfo-abogan-por-un-enfoque-mas-inteligente-y-basado-en-datos-para-una-hosteleria-sostenible\/","title":{"rendered":"Los l\u00edderes del sector hotelero del Golfo abogan por un enfoque m\u00e1s inteligente y basado en datos para una hosteler\u00eda sostenible"},"content":{"rendered":"\n
Los principales responsables de sostenibilidad y operaciones de algunas de las marcas hoteleras m\u00e1s influyentes del Golfo, como Rotana, TAIBA y FIVE Hotels & Resorts, se reunieron en un foro exclusivo del sector organizado por Ecostars en Dub\u00e1i para analizar el futuro de la sostenibilidad y el rendimiento en materia de ESG en el sector hotelero del Golfo <\/p>\n\n
La mesa redonda a puerta cerrada puso de manifiesto un consenso cada vez mayor en todo el sector: en uno de los mercados hoteleros de m\u00e1s r\u00e1pido crecimiento del mundo, la sostenibilidad se est\u00e1 convirtiendo en una prioridad estrat\u00e9gica para las empresas, y lograr avances significativos depender\u00e1 de los datos, la tecnolog\u00eda y el intercambio de conocimientos.<\/p>\n\n
El evento, presentado por Jos\u00e9 Luis Santos, director general de Ecostars \u2014la plataforma de inteligencia en sostenibilidad dedicada exclusivamente al sector hotelero\u2014, reuni\u00f3 a algunos de los principales expertos en sostenibilidad y operaciones del sector, entre los que destacaron Carole Gemayel, directora de Sostenibilidad de Rotana<\/strong>; Hassan Ahdab, director de Operaciones Hoteleras de TAIBA<\/strong>; Hamad AlSalman, vicepresidente de Marketing y Comunicaci\u00f3n de TAIBA<\/strong>; Amritha Prasad, directora del departamento de HSEQ de FIVE Hotels & Resorts<\/strong>; y Benson Koshy, responsable principal de Salud, Seguridad y Medio Ambiente de FIVE Hotels & Resorts<\/strong>.<\/p>\n\n
Este encuentro se celebra en un momento en el que el Golfo consolida su posici\u00f3n como uno de los mercados hoteleros de m\u00e1s r\u00e1pido crecimiento del mundo, con una cartera de proyectos sin precedentes y un impulso normativo cada vez mayor en materia de sostenibilidad, desde la estrategia \u00abNet Zero 2050\u00bb de los Emiratos \u00c1rabes Unidos y la obligaci\u00f3n de que los hoteles de Dub\u00e1i presenten informes sobre sus emisiones de carbono hasta la Iniciativa Verde de Arabia Saud\u00ed.<\/p>\n\n
<\/figure><\/div>\n\n
El Golfo se perfila como un mercado clave para la hosteler\u00eda sostenible<\/strong><\/h4>\n\n
El Golfo se est\u00e1 convirtiendo r\u00e1pidamente en un mercado clave para la hosteler\u00eda sostenible, ya que combina uno de los climas m\u00e1s duros del mundo con un r\u00e1pido crecimiento y ambiciosas inversiones en energ\u00eda limpia.<\/p>\n\n
Se constat\u00f3 que una de las herramientas clave para reducir las emisiones y los costes operativos es la gesti\u00f3n energ\u00e9tica. En una regi\u00f3n en la que la refrigeraci\u00f3n puede suponer la mayor parte del consumo energ\u00e9tico de un hotel, los participantes identificaron oportunidades en la eficiencia de la refrigeraci\u00f3n, las energ\u00edas renovables in situ y de la red, la refrigeraci\u00f3n urbana y las mejoras en la eficiencia de los edificios. <\/p>\n\n
Otra prioridad estrat\u00e9gica que surgi\u00f3 durante la conversaci\u00f3n fue la gesti\u00f3n del agua. Dada la escasez de agua en el Golfo y la gran dependencia de la desalinizaci\u00f3n, los participantes se\u00f1alaron que las mayores oportunidades de ahorro suelen estar m\u00e1s all\u00e1 de las habitaciones, ya que los jardines, las piscinas y el riego representan una parte importante del consumo. <\/p>\n\n\n<\/figure>\n\n\n\n<\/figure>\n<\/figure>\n\n
Tecnolog\u00eda, gobernanza y el camino que nos espera<\/strong><\/strong><\/h4>\n\n
A medida que aumentan las expectativas en materia de informaci\u00f3n en toda la regi\u00f3n, los participantes coincidieron en que la tecnolog\u00eda y unos datos coherentes y comparables se est\u00e1n convirtiendo en elementos fundamentales para un desempe\u00f1o ESG cre\u00edble. Al mismo tiempo, hubo un claro consenso en que la tecnolog\u00eda es solo una parte de la soluci\u00f3n: los datos y los an\u00e1lisis comparativos pueden revelar d\u00f3nde hay que actuar, pero el progreso sostenido depende, en \u00faltima instancia, de una s\u00f3lida disciplina operativa y de una buena ejecuci\u00f3n. <\/p>\n\n
El foro concluy\u00f3 con la opini\u00f3n compartida de que la pr\u00f3xima fase de la sostenibilidad en el sector hotelero del Golfo combinar\u00e1 pr\u00e1cticas operativas m\u00e1s s\u00f3lidas con datos ESG m\u00e1s coherentes y aplicables, respaldados por marcos de gobernanza que se adapten al r\u00e1pido crecimiento de la regi\u00f3n. Un an\u00e1lisis comparativo fiable tambi\u00e9n ser\u00e1 clave para hacer un seguimiento del progreso, identificar \u00e1reas de mejora y tomar medidas continuas en todo el sector. <\/p>\n\n
Para Ecostars, estos resultados ponen de relieve una oportunidad importante para que el sector posicione los criterios ESG no solo como una responsabilidad medioambiental, sino como un motor estrat\u00e9gico de la competitividad a largo plazo, la resiliencia y el crecimiento empresarial sostenible.<\/p>\n\n
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![\"\"](\"https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/10\/Ecostars-Forum-Dubai-1024x766.jpg\" "\\"Ecostars")
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