{"id":3805,"date":"2026-06-08T07:52:37","date_gmt":"2026-06-08T07:52:37","guid":{"rendered":"https:\/\/ecostars.ai\/webinar\/cumbre-esg-de-portugal-2026-impulsar-la-hosteleria-sostenible-a-traves-de-la-colaboracion-y-los-datos\/"},"modified":"2026-10-29T15:23:33","modified_gmt":"2026-10-29T15:23:33","slug":"cumbre-esg-de-portugal-2026-impulsar-la-hosteleria-sostenible-a-traves-de-la-colaboracion-y-los-datos","status":"publish","type":"webinar","link":"https:\/\/ecostars.ai\/es\/webinar\/cumbre-esg-de-portugal-2026-impulsar-la-hosteleria-sostenible-a-traves-de-la-colaboracion-y-los-datos\/","title":{"rendered":"Cumbre ESG de Portugal 2026: Impulsar la hosteler\u00eda sostenible a trav\u00e9s de la colaboraci\u00f3n y los datos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El 27 de mayo, la Cumbre ESG Portugal 2026 reuni\u00f3 a l\u00edderes en sostenibilidad de todo el sector hotelero portugu\u00e9s para intercambiar puntos de vista sobre algunos de los retos y oportunidades m\u00e1s acuciantes del sector. El evento cre\u00f3 un espacio de colaboraci\u00f3n para debatir sobre la estrategia ESG, la elaboraci\u00f3n de informes de sostenibilidad, la eficiencia operativa y las expectativas cambiantes que est\u00e1n dando forma al futuro de la hosteler\u00eda responsable. <\/p>\n\n<p class=\"wp-block-paragraph\">La cumbre reuni\u00f3 a representantes de los principales grupos hoteleros, lo que foment\u00f3 el intercambio tanto de experiencias sobre el terreno como de perspectivas estrat\u00e9gicas. Uno de los momentos m\u00e1s destacados del debate fue la intervenci\u00f3n de la <strong>Associa\u00e7\u00e3o da Hotelaria de Portugal<\/strong>, representada por Joana Castro Caldas, quien aport\u00f3 valiosas reflexiones desde un punto de vista institucional y subray\u00f3 la importancia de la acci\u00f3n colectiva para impulsar la sostenibilidad en todo el sector. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>GRUPOS HOTELEROS PARTICIPANTES<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">La cumbre reuni\u00f3 a l\u00edderes en sostenibilidad de nueve importantes grupos hoteleros de la regi\u00f3n:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Grupo Hotelero Pestana<\/strong>\n<ul class=\"wp-block-list\">\n<li>Mafalda Brilhante, directora de Sostenibilidad e Impacto<\/li>\n\n\n\n<li>Lu\u00eds Castanheira Lopes, director del Grupo Pestana y presidente de Pousadas de Portugal<\/li>\n\n\n\n<li>Marta Castel\u00e3o Costa, directora de proyectos<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Minor Hotels<\/strong> &#8211; Telma Rio, responsable de sostenibilidad (a tiempo parcial)<\/li>\n\n\n\n<li><strong>Vila Gal\u00e9 Hot\u00e9is<\/strong> &#8211; Pedro Azeitona, ingeniero de calidad, medio ambiente y seguridad<\/li>\n\n\n\n<li><strong>Highgate &#8211; <\/strong> Francisco HC Santos, responsable de sostenibilidad<\/li>\n\n\n\n<li><strong>Discovery Hotel Management<\/strong> &#8211; Ana Mendon\u00e7a, responsable de ESG<\/li>\n\n\n\n<li><strong>AHM (Ace Hospitality Management) y Mercan Properties<\/strong>\n<ul class=\"wp-block-list\">\n<li>Ana Luisa Oliveira, especialista en sostenibilidad<\/li>\n\n\n\n<li>David Gaitas Melo, coordinador de gesti\u00f3n de activos<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Hoti Hoteis &#8211; <\/strong> Fernando Amorim, responsable de sostenibilidad<\/li>\n\n\n\n<li><strong>Lisbon Heritage Hotels<\/strong> &#8211; Ana Rodrigues, directora de estrategia de marketing y marca<\/li>\n\n\n\n<li><strong>M&#8217;AR De AR Hotels<\/strong> &#8211; Jo\u00e3o Patricio, director de operaciones<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Cada participante comparti\u00f3 estrategias reales para poner en pr\u00e1ctica iniciativas ESG en sus carteras, aportando ideas pr\u00e1cticas sobre la gesti\u00f3n de datos y las iniciativas operativas diarias en materia de sostenibilidad. El debate fue m\u00e1s all\u00e1 de los compromisos generales y se centr\u00f3 en acciones concretas, que iban desde medidas de eficiencia energ\u00e9tica y h\u00eddrica hasta la integraci\u00f3n de la sostenibilidad en la toma de decisiones clave de la empresa. <\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"2853\" src=\"https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/06\/IMG_2158-1024x768.jpg\" alt=\"\" class=\"wp-image-2853\" srcset=\"https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/06\/IMG_2158-1024x768.jpg 1024w, https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/06\/IMG_2158-300x225.jpg 300w, https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/06\/IMG_2158-768x576.jpg 768w, https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/06\/IMG_2158-1536x1152.jpg 1536w, https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/06\/IMG_2158-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"2855\" src=\"https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/06\/IMG_2183-1-2-1024x768.jpg\" alt=\"\" class=\"wp-image-2855\" srcset=\"https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/06\/IMG_2183-1-2-1024x768.jpg 1024w, https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/06\/IMG_2183-1-2-300x225.jpg 300w, https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/06\/IMG_2183-1-2-768x576.jpg 768w, https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/06\/IMG_2183-1-2-1536x1152.jpg 1536w, https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/06\/IMG_2183-1-2-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>PERSPECTIVAS DE REFERENCIA<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Uno de los momentos m\u00e1s destacados de la Cumbre ESG de Portugal fue la presentaci\u00f3n del an\u00e1lisis comparativo de Ecostars, en el que se comparaba el rendimiento en materia de sostenibilidad de las cadenas hoteleras portuguesas con el de sus hom\u00f3logas europeas.<\/p>\n\n<p class=\"wp-block-paragraph\">El an\u00e1lisis ha aportado informaci\u00f3n muy valiosa sobre c\u00f3mo est\u00e1n avanzando los grupos hoteleros portugueses en su camino hacia la sostenibilidad y d\u00f3nde siguen existiendo oportunidades para reforzar a\u00fan m\u00e1s su desempe\u00f1o en materia de ESG.<\/p>\n\n<p class=\"wp-block-paragraph\">Los resultados revelaron que los grupos hoteleros portugueses est\u00e1n dando pasos importantes en materia de sostenibilidad, lo que refleja el rendimiento operativo del sector y su compromiso con el medio ambiente. En el debate se destac\u00f3 que, aunque los requisitos normativos siguen evolucionando, la sostenibilidad se est\u00e1 convirtiendo cada vez m\u00e1s en una prioridad estrat\u00e9gica para las empresas, impulsada por la eficiencia operativa, las expectativas de los inversores y las preferencias cambiantes de los hu\u00e9spedes. <\/p>\n\n<p class=\"wp-block-paragraph\">Una de las conclusiones m\u00e1s destacadas del an\u00e1lisis comparativo fue que las cadenas hoteleras portuguesas registraron un consumo energ\u00e9tico por noche de habitaci\u00f3n (kWh\/NH) similar a la media europea, mientras que generaron unas emisiones de CO\u2082 por noche de habitaci\u00f3n aproximadamente un 10 % inferiores (v\u00e9anse los gr\u00e1ficos a continuaci\u00f3n). Esto se debe en gran medida a la composici\u00f3n de la energ\u00eda renovable de Portugal, sobre todo a su dependencia de la energ\u00eda hidroel\u00e9ctrica, que ofrece importantes beneficios en cuanto a las emisiones de carbono y, al mismo tiempo, pone de relieve la creciente importancia de la gesti\u00f3n de los recursos h\u00eddricos. <\/p>\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Principales indicadores ESG \u2013 \u00cdndice de referencia Ecostars (oscuro: PT; claro: UE)  <\/em><\/p>\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/06\/metrics-PT-1024x551.png\" alt=\"\" class=\"wp-image-2857\" style=\"aspect-ratio:1.858510966944702;width:543px;height:auto\" srcset=\"https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/06\/metrics-PT-1024x551.png 1024w, https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/06\/metrics-PT-300x162.png 300w, https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/06\/metrics-PT-768x414.png 768w, https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/06\/metrics-PT.png 1196w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Desde el punto de vista ESG, la s\u00f3lida base hidroel\u00e9ctrica de Portugal supone una gran ventaja, ya que contribuye a una combinaci\u00f3n energ\u00e9tica con unas emisiones de carbono relativamente bajas. Sin embargo, el sector se enfrenta a riesgos clim\u00e1ticos f\u00edsicos cada vez mayores debido a las sequ\u00edas y a la escasez de agua. Para las cadenas hoteleras portuguesas y otras empresas, esto significa que, aunque las emisiones de Alcance 2 derivadas del consumo el\u00e9ctrico puedan ser m\u00e1s bajas que en muchos otros pa\u00edses, la resiliencia clim\u00e1tica relacionada con el agua se est\u00e1 convirtiendo en un factor de sostenibilidad cada vez m\u00e1s importante.  <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/06\/metrics-electricity-pt-1024x575.png\" alt=\"\" class=\"wp-image-2859\" style=\"aspect-ratio:1.7808890444522225;width:656px;height:auto\" srcset=\"https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/06\/metrics-electricity-pt-1024x575.png 1024w, https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/06\/metrics-electricity-pt-300x169.png 300w, https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/06\/metrics-electricity-pt-768x431.png 768w, https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/06\/metrics-electricity-pt-1536x863.png 1536w, https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/06\/metrics-electricity-pt-2048x1150.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Los participantes tambi\u00e9n analizaron c\u00f3mo el an\u00e1lisis comparativo puede servir como herramienta pr\u00e1ctica para la mejora continua. Al comparar su rendimiento con el de otras empresas del sector, los grupos hoteleros pueden identificar mejor sus puntos fuertes, descubrir oportunidades de optimizaci\u00f3n y dar prioridad a las medidas que tengan un impacto medible tanto en el medio ambiente como en el negocio. <\/p>\n\n<p class=\"wp-block-paragraph\">La sesi\u00f3n reforz\u00f3 un mensaje clave que se repiti\u00f3 a lo largo de toda la cumbre: la toma de decisiones basada en datos es esencial para acelerar la transici\u00f3n hacia la sostenibilidad del sector hotelero. A medida que los requisitos de informaci\u00f3n se vuelven m\u00e1s complejos y las expectativas de las partes interesadas siguen aumentando, la evaluaci\u00f3n comparativa fiable desempe\u00f1ar\u00e1 un papel cada vez m\u00e1s importante a la hora de ayudar a los grupos hoteleros a hacer un seguimiento de sus avances y demostrar su compromiso con una hosteler\u00eda responsable. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>CONCLUSIONES<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">La Cumbre ESG de Ecostars en Portugal 2026 puso de relieve el creciente compromiso del sector hotelero por convertir las ambiciones de sostenibilidad en acciones medibles. Los debates demostraron que los grupos hoteleros portugueses no solo est\u00e1n mejorando su desempe\u00f1o en materia de ESG, sino que tambi\u00e9n se benefician de un contexto nacional que fomenta las operaciones con bajas emisiones de carbono, sin dejar de tener en cuenta retos emergentes como la escasez de agua y la resiliencia clim\u00e1tica. A trav\u00e9s del intercambio de experiencias, datos comparativos y estrategias pr\u00e1cticas, la cumbre dej\u00f3 claro que la pr\u00f3xima etapa de la sostenibilidad en el sector hotelero no vendr\u00e1 definida solo por los compromisos, sino por la capacidad de la industria para convertir los datos en mejoras operativas medibles, al tiempo que se refuerza la resiliencia frente a los nuevos riesgos clim\u00e1ticos.  <\/p>\n\n<p class=\"wp-block-paragraph\">Ecostars sigue comprometida con fomentar estos di\u00e1logos y ayudar al sector hotelero en su transici\u00f3n hacia pr\u00e1cticas ESG m\u00e1s transparentes, cuantificables y con mayor impacto.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/06\/IMG_2256-1-1024x768.jpg\" alt=\"\" class=\"wp-image-2862\" style=\"width:689px;height:auto\" srcset=\"https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/06\/IMG_2256-1-1024x768.jpg 1024w, https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/06\/IMG_2256-1-300x225.jpg 300w, https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/06\/IMG_2256-1-768x576.jpg 768w, https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/06\/IMG_2256-1-1536x1152.jpg 1536w, https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/06\/IMG_2256-1-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" 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