{"id":3832,"date":"2026-10-30T08:09:07","date_gmt":"2026-10-30T08:09:07","guid":{"rendered":"https:\/\/ecostars.ai\/?post_type=webinar&p=3832"},"modified":"2026-10-30T08:09:08","modified_gmt":"2026-10-30T08:09:08","slug":"sostenibilidad-hotelera-foro-cancun-mexico","status":"publish","type":"webinar","link":"https:\/\/ecostars.ai\/es\/webinar\/sostenibilidad-hotelera-foro-cancun-mexico\/","title":{"rendered":"Las principales cadenas hoteleras de M\u00e9xico se re\u00fanen en Canc\u00fan en el Foro de Sostenibilidad Hotelera de Ecostars"},"content":{"rendered":"\n

L\u00edderes de sostenibilidad del sector se dieron cita en un encuentro privado a puerta cerrada para intercambiar experiencias y avanzar hacia una hoteler\u00eda m\u00e1s sostenible en la regi\u00f3n.<\/h4>\n\n\n\n

El pasado 20 de octubre, Ecostars, la certificadora y plataforma de sostenibilidad para hoteles y cadenas hoteleras, celebr\u00f3 en Canc\u00fan su Foro de Sostenibilidad Hotelera para M\u00e9xico<\/strong>, un encuentro que reuni\u00f3 a los responsables de sostenibilidad de las cadenas m\u00e1s relevantes de la regi\u00f3n. <\/p>\n\n\n\n

Los asistentes coincidieron en que el reto de la hoteler\u00eda regional ya no es decidir si debe ser sostenible, sino c\u00f3mo convertir la sostenibilidad en una fuente de rentabilidad y ventaja competitiva. Para lograrlo, es fundamental integrarla en la operativa y vincularla a resultados medibles. En este proceso, disponer de datos fiables y m\u00e9tricas claras permite identificar ahorros, orientar las inversiones y demostrar el retorno de las iniciativas.<\/p>\n\n\n\n

El foro reuni\u00f3 a Gerardo Garc\u00eda (Grupo Posadas<\/strong>); Juan Carlos Narv\u00e1ez, Francisco Medina y Daniel Yarritu (Hyatt<\/strong>); Alejandro Meza (Aimbridge<\/strong> Hospitality LATAM<\/strong>); Andrea Mendoza (Palladium Hotel Group<\/strong>); Diana Vel\u00e1zquez y Malula Prieto M\u00e1rquez (Grupo Brisas<\/strong>); y Vanessa Pe\u00f1a (Original Resorts & Cruises)<\/strong>, quienes compartieron experiencias y estrategias para avanzar hacia una hoteler\u00eda m\u00e1s sostenible y rentable.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Eficiencia y ahorro: medir antes de invertir<\/strong><\/strong><\/h4>\n\n\n\n

La gesti\u00f3n de residuos<\/strong> y la prevenci\u00f3n del desperdicio alimentario<\/strong> representan otra de las grandes oportunidades de mejora para el sector. Seg\u00fan los datos compartidos durante el encuentro, los residuos org\u00e1nicos suponen cerca del 70 % del total generado en un hotel<\/strong> y una parte importante puede evitarse.\u00a0<\/p>\n\n\n\n

Entre los avances expuestos figuran la reducci\u00f3n de los residuos enviados a vertedero por debajo del 22 % y la disminuci\u00f3n de hasta un 99 % de los pl\u00e1sticos de un solo uso. A ello se suma la incorporaci\u00f3n de indicadores ambientales a la evaluaci\u00f3n de los equipos, con el objetivo de trasladar los compromisos de sostenibilidad a la gesti\u00f3n diaria<\/strong>. El siguiente desaf\u00edo pasa por extender estas pr\u00e1cticas a espacios como el buffet, fomentando un consumo responsable sin comprometer la experiencia del hu\u00e9sped.<\/p>\n\n\n\n

Cadenas y Cultura organizacional: sostenibilidad de todos<\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n

M\u00e1s all\u00e1 de la tecnolog\u00eda y los procesos, los participantes identificaron la cultura organizacional <\/strong>como uno de los principales retos para consolidar la sostenibilidad en la hoteler\u00eda. Para que deje de ser una responsabilidad circunscrita a las \u00e1reas de mantenimiento o medioambiente, es necesario incorporarla a la toma de decisiones<\/strong> y a los objetivos de cada departamento. En este sentido, vincular los indicadores de sostenibilidad a los KPI de directores y gerentes se plante\u00f3 como una v\u00eda para extender la responsabilidad a toda la organizaci\u00f3n.<\/p>\n\n\n\n

Aunque la sostenibilidad no siempre es el principal motivo para elegir un hotel, adquiere relevancia en la fidelizaci\u00f3n de los clientes<\/strong> y en el segmento corporativo<\/strong>, donde las pol\u00edticas de compra de las empresas conceden un peso creciente a los criterios ambientales. Integrarla en la estrategia del negocio permite, por tanto, responder a las nuevas expectativas del mercado<\/strong> y reforzar la competitividad<\/strong> a largo plazo.<\/p>\n\n\n\n

Cadenas participantes<\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n

El foro cont\u00f3 con la participaci\u00f3n de los responsables de sostenibilidad y directivos de las siguientes cadenas hoteleras:<\/p>\n\n\n\n

    \n
  • Gerardo Garc\u00eda, Sub Director de Operaciones Hoteles Upscale & Luxury\u00a0 | Posadas<\/strong><\/li>\n\n\n\n
  • Juan Carlos Narv\u00e1ez, Global Sustainability & Social Impact | Hyatt<\/strong><\/li>\n\n\n\n
  • Francisco Medina, Regional Quality Manager | Hyatt<\/strong><\/li>\n\n\n\n
  • Daniel Yarritu, Regional VP of Quality | Hyatt<\/strong><\/li>\n\n\n\n
  • Alejandro Meza, Corporate Director of Engineering and Maintenance | Aimbridge LATAM<\/strong><\/li>\n\n\n\n
  • Andrea Mendoza, Social Responsibility Manager M\u00e9xico | Palladium Hotel Group<\/strong><\/li>\n\n\n\n
  • Diana Velazquez, Gerente certificaciones y distintivos | Grupo Brisas<\/strong><\/li>\n\n\n\n
  • Malula Prieto M\u00e1rquez, Directora Corporativa de Impacto y Alianzas Estrat\u00e9gicas | Grupo Brisas<\/strong><\/li>\n\n\n\n
  • Vanessa Pe\u00f1a, Gerente Ambiental | Original Resorts & Cruises\u00a0<\/strong><\/li>\n<\/ul>\n\n\n\n

    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