{"id":3845,"date":"2026-10-30T12:23:05","date_gmt":"2026-10-30T12:23:05","guid":{"rendered":"https:\/\/ecostars.ai\/webinar\/ecostars-organiza-el-primer-foro-sobre-hosteleria-sostenible-en-el-sudeste-asiatico\/"},"modified":"2026-10-30T12:25:01","modified_gmt":"2026-10-30T12:25:01","slug":"ecostars-organiza-el-primer-foro-sobre-hosteleria-sostenible-en-el-sudeste-asiatico","status":"publish","type":"webinar","link":"https:\/\/ecostars.ai\/es\/webinar\/ecostars-organiza-el-primer-foro-sobre-hosteleria-sostenible-en-el-sudeste-asiatico\/","title":{"rendered":"Ecostars organiza el primer Foro sobre Hosteler\u00eda Sostenible en el sudeste asi\u00e1tico"},"content":{"rendered":"\n<h4 id=\"h-senior-sustainability-leaders-from-the-region-s-major-hotel-groups-gathered-in-singapore-for-a-closed-door-roundtable-on-turning-sustainability-ambition-into-measurable-progress\" class=\"wp-block-heading\"><em>Los principales responsables de sostenibilidad de los grandes grupos hoteleros de la regi\u00f3n se reunieron en Singapur en una mesa redonda a puerta cerrada para hablar de c\u00f3mo convertir los objetivos de sostenibilidad en avances medibles.<\/em><\/h4>\n\n<p class=\"wp-block-paragraph\">Ecostars, la plataforma de certificaci\u00f3n en sostenibilidad y ESG basada en IA para hoteles y cadenas hoteleras, organiz\u00f3 la primera edici\u00f3n de su <strong>Foro de Hosteler\u00eda Sostenible en el Sudeste Asi\u00e1tico<\/strong> el 20 de octubre en Singapur, donde se reunieron altos directivos de sostenibilidad y operaciones de algunos de los grupos hoteleros m\u00e1s destacados de la regi\u00f3n.<\/p>\n\n<p class=\"wp-block-paragraph\">La mesa redonda reuni\u00f3 a destacados expertos del sector hotelero, entre ellos Melissa Chong, directora s\u00e9nior de Sostenibilidad y Negocio Responsable para la regi\u00f3n APAC <strong>de Hilton<\/strong>; Eden Camilleri, director de Excelencia Operativa, Aperturas de Hoteles y Proyectos <strong>de Accor<\/strong>; Johnny Gao, vicepresidente adjunto de Sostenibilidad de <strong>The Ascott Limited<\/strong>; Choong Han Yeo, responsable de sostenibilidad del grupo en <strong>Banyan Group<\/strong>; Teddy Dominic, subdirector de Asuntos Jur\u00eddicos, Cumplimiento Normativo y Sostenibilidad de <strong>Global Premium Hotels Limited<\/strong>; y C\u00e9dric Viguier, responsable de Transformaci\u00f3n mediante IA y Sostenibilidad en <strong>COMO Hotels &amp; Resorts<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">El evento, celebrado en el Hilton Singapore Orchard, gir\u00f3 en torno a una pregunta com\u00fan: <em>c\u00f3mo puede el sector hotelero de la regi\u00f3n, que est\u00e1 creciendo a un ritmo vertiginoso, pasar de las ambiciones de sostenibilidad a resultados medibles<\/em>. Surgieron varias prioridades. <\/p>\n\n<div class=\"wp-block-uagb-image uagb-block-f3c7a66b wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/ecostars.ai\/wp-content\/uploads\/2026\/10\/SE-Asia-Forum-Singapore-1024x625.jpg\" alt=\"\" class=\"uag-image-3843\" width=\"668\" height=\"408\" title=\"SE Asia Forum Singapore\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n<h4 id=\"h-data-and-measurement-as-the-foundation\" class=\"wp-block-heading\"><strong>Los datos y las mediciones como base.<\/strong><\/h4>\n\n<p class=\"wp-block-paragraph\">Los participantes coincidieron en que disponer de datos fiables sobre sostenibilidad se est\u00e1 convirtiendo en un pilar fundamental de las estrategias de los grupos hoteleros. Se consider\u00f3 esencial medir el rendimiento en materia de energ\u00eda, agua, emisiones de carbono y residuos a nivel de cada establecimiento, y consolidarlo en informes coherentes para todas las carteras internacionales, con el fin de identificar ineficiencias, establecer objetivos cre\u00edbles y demostrar avances reales. La direcci\u00f3n a seguir est\u00e1 clara: la sostenibilidad est\u00e1 pasando de ser un conjunto de iniciativas aisladas a un enfoque estructurado y basado en datos, que se sustenta en la medici\u00f3n, la transparencia y la rendici\u00f3n de cuentas.  <\/p>\n\n<h4 id=\"h-circularity-as-an-efficiency-opportunity\" class=\"wp-block-heading\"><strong>La circularidad como oportunidad para mejorar la eficiencia.<\/strong> <\/h4>\n\n<p class=\"wp-block-paragraph\">Se reconoci\u00f3 que reducir los residuos, replantearse las operaciones relacionadas con la comida y la bebida y alejarse de los modelos de consumo lineales es tanto una responsabilidad medioambiental como una v\u00eda hacia la eficiencia operativa, aunque los participantes se\u00f1alaron que la puesta en pr\u00e1ctica debe adaptarse a la infraestructura de reciclaje y recuperaci\u00f3n de residuos disponible en cada destino.<\/p>\n\n<h4 id=\"h-biodiversity-and-responsible-sourcing-as-regional-priorities\" class=\"wp-block-heading\"><strong><strong><strong><strong><strong>La biodiversidad y el abastecimiento responsable como prioridades regionales.<\/strong> <\/strong><\/strong><\/strong><\/strong><\/h4>\n\n<p class=\"wp-block-paragraph\">En una regi\u00f3n caracterizada por ecosistemas excepcionalmente ricos, desde bosques tropicales hasta arrecifes de coral y manglares, los l\u00edderes destacaron el estrecho v\u00ednculo que existe entre la protecci\u00f3n del capital natural y el atractivo a largo plazo de los destinos, as\u00ed como la importancia de dar prioridad a los proveedores locales y de origen responsable para reforzar tanto la resiliencia como las comunidades de los alrededores.<\/p>\n\n<p class=\"wp-block-paragraph\">En el foro tambi\u00e9n se abord\u00f3 la dimensi\u00f3n social de la sostenibilidad, incluyendo el papel de la formaci\u00f3n de los empleados y las pr\u00e1cticas laborales responsables a la hora de integrar la sostenibilidad en las operaciones diarias.<\/p>\n\n<p class=\"wp-block-paragraph\">Ecostars ha confirmado que la edici\u00f3n de Singapur es la primera de una serie que se extender\u00e1 por todo el Sudeste Asi\u00e1tico, y que hay previstos m\u00e1s foros en la regi\u00f3n.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":3844,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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